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Consumer Behavior
Q1. What are the cultural
differences in nonverbal communication (10 marks)
Q2. Write on Positioning. (10
marks)
Q3. What is repetition and
explain learning curve (10 marks)
Q4. Define Perception in
context to consumer behavior? How does perception affect consumer behavior?
Discuss three marketing situations where perception influences buying behavior.
(10 marks)
Q5. What are the causes of
cognitive dissonance? (10 marks)
Q6. What is meant by attitude?
Discuss the principle sources that affect the formation of consumer Attitudes?
(10 marks)
Q7. How would you differentiate
between a drive and a cue? Give examples (10 marks)
Q8. What is the difference
between internal and external failure costs? (10 marks)
Assignment Solutions, Case study Answer sheets
Project Report and Thesis contact
ARAVIND – 09901366442 – 09902787224
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