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CASE NO - 1
Health or Work
Mr.Victor is the marketing manager,
looking after two sensitive products-Max and Priya (both are luxury soaps) -
produced by Hindustan Trading Company. After a service of fifteen years, Mr.
Victor now enjoys the second position in the marketing department of his
company.
Recently the company introduced a
new soap for the elite class of customers. It was launched in all the big
cities of India ,
under the overall supervision of Mr. Victor.
Mr. Victor now travels twenty
days a month and works for fourteen hours a day. His work is well appreciated
by the chairman of the company. And was also rewarded with three direct
increments.
As an obvious result of this new
development, Mr. Victor now looks after all the three sensitive soaps. Looking
at his dashing approach to marketing, the company’s chairman now wants to give
him the additional responsibility of an ‘international launch’ of these
products.
Unfortunately, Mr. Victor is now
suffering from high blood pressure and has gone for medical treatment. Although
he is on leave now, he has to resume his duties within a week. As per the
doctor’s advice, Mr. Victor was supposed to take one month’s rest.
Mr. Victor’s wife works in the
government department and they are blessed with two school going sons.
Required
What is your advice for Mr. Victor?
CASE NO - 2
Wanted a Leader
Bombay Steel Limited is the
market leader in raw steel, with 40% market share. The company has a work force
of 35,000 employees including 6,000 officers. The chairman of the company Mr.
Rangtha retired recently and could not place his successor immediately. The
company is now facing severe competition from new entrants, especially foreign
companies. The moral of employees’ is down due to the absence of proper
allocation of responsibilities, support from superiors and wage revision.
The
company is also expecting a non-cooperation movement to be carried out by its
two unions. Export orders are pending. The export market now expects better
quality of product. The government has allowed BSL to expand its capacity,
acquire new technology and also raise capital from the open market.
Three
senior executives of the company are in the race of becoming the new chairman.
Two senior bureaucrats from the central government departments are also
aspiring for the same position.
Required.
1. What type of
leader/chairman is required for this company?
2. Who should be made the
chairman?
3. What should be the
priorities of the new chairman?
CASE NO - 3
Assessment of Leadership Performance
Assess your present leader, using
the following scale and factors (with respective weightages)
Scale
0 - Nil 1 - Poor
2 - Marginal 3 - Good
4 - Very Good 5 - Excellent
|
Factor
|
Weight age
|
|
Decision Making
|
8
|
|
Understanding Subordinates
|
7
|
|
Delegation of Power
|
6
|
|
Supporting Subordinates
|
5
|
|
Dynamism and Risk caring
|
4
|
|
Vision and knowledge
|
3
|
|
Communication
|
2
|
|
Transparency
|
1
|
Required
Select your group leader. Also
decide the next leader and the method for transfer of leadership.
CASE NO - 4
Value Approach to Productivity
Falcon International Limited is a
well-known company for electrical and electronic products. It is the market
leader for various electrical products and enjoys the second position for
electronic products. The company has realized the 80 million strong
middle-class market of India
now wants world-class products and after-sales-services. These customers are
now ready to pay higher price for better product. On the other side, the lower
middle-class customers have become very price-sensitive, with decreasing real
income and increasing inflation.
So
far, this company has been selling ‘same quality products’ to all income groups
of customers. But now, it has realized that ‘prduct differentiation’ if
required, and ‘value for money’ on one side and ‘reasonable value for
reasonable money’ on the other side are going to be the future ‘product
strategies’ of the company.
Product
differentiation is to be effected very carefully, without disturbing ‘customer
sentiments’. This requires suitable change in ‘employee skills’. If employees
are ready to change their style of operations, the required change in ‘product
design’ or ‘product quality’ can be achieved and the customers could be
completely satisfied.
Employees
are to be exposed to ‘real market realities’ through live product
demonstrations and effective workshops.
Careful study of ‘customers ideas on product value’ should be carried
out. New designs, new contents, new utilities require new technology and new
ideas. Ultimately, all this requires flexibility in productivity. Change in
operations or style should not have a negative effect on productivity. If
changed design or quality of product demands improvement in productivity, it
should be achieved by the employees. The company should properly reward such an
improvement.
Falcon
has appointed a committee to find out ways and means for redefining
productivity, based on redefined ‘product value’.
Required
Discuss the significance of timely change in ‘product value.’
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