Need Answer Sheet of this Question paper, contact
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
Global Marketing
Management
Part One:
1. All the ethnocentric orientations are collectively
called______________
2. Which of the following comes under benefits of Global
marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
3. The Polycentric orientation is the opposite of
ethnocentrism. (T/F)
4. NAFTA stands for____________
5. ______________refers to the ability of the product and
the company from that of the competitors
a. Positioning
b. Differentiation
c. Customer value
d. None
6. CAT stands for _______________
7. Cave dwellers are______________
8. LIFO stands for life in fire option.(T/F)
9. Starbursts are _______________
10. _____________is an advantage over competitors gained by
offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global
Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
4. Discuss the importance of marketing mix.
Case let 1
1. What are the indicators of global competitiveness?
Discuss the new tools to determine global competitiveness.
Case let 2
1. Discuss the provisions of
world Trade Organization (WTO). What are implications of WTO, agreements on
international business?
1. By marketing in a foreign
country must a firm automatically utilize geographic segmentation or some other
segmentation basis discuss.
2. Distinguish between direct and
indirect selling channels. What are the advantages and disadvantages of each?
Need Answer Sheet of this Question paper, contact
ARAVIND – 09901366442 – 09902787224
No comments:
Post a Comment