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Fashion and the
Consumer
Multiple Choices:
Q1. The component in which consumers must buy and wear a
style to make it a fashion
a. Style
b. Acceptance
c. Change
d. Taste
Q2. The people who have too much money to spend and also
becomes slaves to designer brands are
a. Fashion Victims
b. Fashion Innovators
c. Fashion Motivators
d. Fashion Followers
Q3. This style is usually less expensive than designer
apparel
a. Contemporary Styling
b. Moderate Styling
c. Traditional Styling
d. Classic Styling
Q4. Polyester is an example of
a. Synthetic Fibers
b. Regenerated Cellulose Fibers
c. Man – Made Fibers
d. Natural fibers
Q5. This method is used to dye loose fabrics before yarn
processing
a. Piece Dyeing
b. Cross Dyeing
c. Yarn Dyeing
d. Stock Dyeing
Q6. In this technique, a separate roller engraving is used
for each color in the pattern.
a. Wet Printing
b. Digital Printing
c. Dry Printing
d. Engraved Printing
Q7. It is an Italian Fabric Fair that is held in March and
October every year in Italy
a. Ideabiella
b. Eurotuch
c. Premiere Vision
d. Interstoff Asia
Q8. This lace is made in a Giant Web formed by linking
chains of yarn
a. Barmen Lace
b. Raschel Knitted Lace
c. Leaver Lace
d. Venice Lace
Q9. It is a handbag in which both fabrics and leathers may
be stitched by machine but, the closures must still be done by hand
a. Designer and Better Handbags
b. Luxury Handbags
c. Moderate and Inexpensive Handbags
d. Portable Handbags
Q10. A jewellery which is more trendy and utilizes metals, that
imitate gold and silver is
a. Fine Jewellery
b. Bridge Jewellery
c. Costume Jewellery
d. Fashion Jewellery
Part Two:
Q1. Write a short note on ’Traditional Marketing chain’
Q2. Differentiate between Collection Reports and Trend
Reports?
Q3. Define ‘Trickle Down Theory’?
Q4. State the functions of Jobbers and Brokers?
Q5. What are ‘Hook – and – loop Fasteners?
Q6. List the contribution of Fashioners to the Fashion
Industry?
Q7. On the basis of the above Caselet describe the success
of the Benetton’s Supply Chain Management in today’s scenario?
Q8. What are the motives for Consumer Buying? Discuss the
fashion categories.
Q9. How would you elaborate the Fashion Accessories?
Q10. Explain the fashion service and resource in detail?
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